Privacy policy

Privacy Policy

Last Updated: January 2025

Welcome to Puretè (the “Website,” “we,” “us,” or the “Company”).

We are committed to protecting your privacy and personal data in accordance with Egyptian Personal Data Protection Law No. 151 of 2020 and all applicable regulations within the Arab Republic of Egypt.

Please read this Privacy Policy carefully to understand how we collect, use, and protect your information when you use our Website or make a purchase.

1. Who We Are

Trade Name: Puretè

Business Activity: Sale of cosmetics, skincare, and haircare products

Operating Location: Arab Republic of Egypt

Official Contact Details:

2. Information We Collect

First: Identification Information

  • Full name

  • Phone number

  • Email address, if provided

Second: Address Information

  • Governorate

  • City

  • Detailed delivery address

Third: Order and Transaction Information

  • Products purchased

  • Order value

  • Payment method

  • Order and shipping status

Fourth: Technical Information

  • IP address

  • Device type and browser

  • Pages visited

  • Cookies

  • Analytics data, including Google Analytics and Meta Pixel

Fifth: Customer Service Information

  • Messages you send to us

  • Complaints and inquiries

  • Product reviews

Important: We do not collect or store sensitive banking or payment card information. All online payments are processed through secure and approved payment gateways.

3. How We Use Your Information

Order Processing

We may use your information to:

  • Confirm your order.

  • Prepare your products.

  • Send your order to the shipping provider.

  • Track and manage your order until delivery.

Customer Service

We may use your information to:

  • Respond to your inquiries.

  • Resolve issues or complaints.

  • Send updates regarding your order.

Service Improvement

We may use your information to:

  • Improve your experience on our Website.

  • Analyze website traffic and usage.

  • Help prevent fraudulent or unauthorized activities.

Marketing, With Your Consent

With your consent, we may use your information to:

  • Send offers and discounts.

  • Send abandoned-cart reminders.

  • Inform you about new products.

You may unsubscribe from marketing communications at any time.

4. Legal Basis for Processing

We process your personal data based on one or more of the following:

  • Performance of a purchase contract.

  • Compliance with applicable legal obligations.

  • Your consent for marketing communications.

  • Our legitimate interest in improving our services and protecting our business.

5. Sharing Your Information

We may share relevant information with trusted third parties where necessary, including:

  • Shipping and courier companies.

  • Electronic payment service providers.

  • Analytics tools and service providers, such as Google Analytics and Meta Pixel.

We do not sell your personal data to third parties.

6. Cookies

We may use cookies and similar technologies to:

  • Remember your shopping cart.

  • Save your preferences.

  • Analyze website performance and usage.

You can manage or disable cookies through your browser settings.

7. Data Retention

We retain your personal data only for as long as necessary to provide our services, fulfill the purposes described in this Privacy Policy, or comply with applicable legal requirements.

8. Data Security

We take reasonable security measures to protect your personal information, including:

  • Data encryption.

  • Secure servers.

  • Access restrictions and permission controls.

However, no method of transmitting or storing information online can be guaranteed to be 100% secure.

9. Changes to This Privacy Policy

We may update this Privacy Policy from time to time.

Any changes will be published on this page with an updated “Last Updated” date.

Your continued use of the Website after any changes are published means that you acknowledge the updated Privacy Policy.

Quick Links

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