PURETÈ – About Us
PURETÈ is an Egyptian personal care company specializing in the development and marketing of skincare and haircare brands designed to meet local needs with global standards. We build performance-driven brands by combining effective formulations, clear brand positioning, and data-led digital strategies to deliver real value and measurable growth. PURETÈ operates a portfolio of specialized brands, unified by quality, transparency, and a consistent customer experience. Leadership & Management Team Ahmed Khaled Chief Executive Officer (CEO) Leads the company’s strategic vision and long-term growth. Ahmed M. Saad Digital Marketing Manager Leads digital growth and performance marketing, overseeing paid media strategy, funnel optimization, data analysis, and digital team management. Dina Fahmy Area Sales Manager Oversees regional sales execution and performance. Menna Kamal Public Relations Manager Leads brand communications and public relations. Mohamed Salah District Manager Oversees field operations and execution.
Why Choose Us?
Trusted Quality
Certified Care You Can Rely On All our products are registered and licensed in Egypt, crafted under strict quality checks to ensure safe, reliable results you can trust on your skin and hair — every single day.
Nature, Upgraded.
We choose plant-powered extracts and skin-friendly actives that nourish deeply without irritation — giving your skin and hair the balance they’ve been missing.
Diverse Scents
Scents That Match Your Mood From cozy warm notes to fresh bright blends, our fragrances turn your routine into a moment you actually look forward to.
Holistic Care
Complete Care, Head to Toe Whitening, cleansing, moisturizing, repairing — whatever your skin or hair needs, we’ve created targeted solutions that work together for healthier, more radiant results.
